When the CFO Cuts Your Marketing Budget
What to do when you need to defend your marketing budget to the C-level.
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On ‘Ever See an Artisan Plumber?’
Using jargon to differentiate your business and position yourself as an expert.
On Epistemology and the Customer Experience
Concepts in philosophy and epistemology can teach us that can help improving the customer experience.
On Being at Peace with Not Knowing
What to do when managers want to know the innovation process and when they don't.
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