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4 min read
On ‘Ever See an Artisan Plumber?’
Using jargon to differentiate your business and position yourself as an expert.
2 min read
On Epistemology and the Customer Experience
Concepts in philosophy and epistemology can teach us that can help improving the customer experience.
2 min read
On Being at Peace with Not Knowing
What to do when managers want to know the innovation process and when they don't.
2 min read
On Emotional Connection Triggers Placement
In a recent academic assignment I wrote an essay titled Engagement in B2B: Through the Lens of Service Design. The papers explores the...
3 min read
On Explaining Service Design to Tom
An elderly gentleman with colourful red glasses, a silver buddhist-haircut, and refreshingly bohemian vibe in his attire caught my eye a...
3 min read
On the Key Civic Issue Assignment
Brief: Inspired by Antanas Mockus social experiments, our trio had to find a civic issue that mattered to us, design a thinking process...
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