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SIDE CHAT
A FREE BUSINESS CLINIC
It's a 30-minute, online, live session with up to four guests from different companies going through the same or similar challenges related to the topic being discussed in the Side Chat. The guests will join Loaay Ahmed (MDes, FRSA), strategic business therapist, academic and founder of The Outsider's Perspective, to address the topic's key challenges. 

When you don't have hundreds of thousands to spend on making your brand name stick, it is imperative that the name is an accurate reflection of everything the brand stands for and the value it promises to deliver. This Side Chat will help you address some of the challenges you're facing in naming your brand, service or product. Unlike the usual proven-to-be-poor “If I, my friends and family like it, then it’s a hit” guesswork, naming has a process.
Register now. It's free and for only four participants.

3 THINGS TO KNOW BEFORE REGISTERING TO ATTEND

  1. The session can be attended by only up to FOUR participants so that each may have enough time to interact. The first four applications will be notified and provided with the access details to attend the session. If you did not make it in time, you will be notified by email about the upcoming Side Chat sessions. Follow Loaay Ahmed on LinkedIn to stay up to date with the announcements or join our community updates below.
     

  2. If you prefer to attend a private session to discuss your business challenge, you can book an initial free Strategic Business Therapy (SBT) session with Loaay Ahmed, book a free session.
     

  3. These sessions are for B2C businesses who find the topic of the session to be a challenge for their own business. This session is NOT for facilitators, consultants and agencies. B2B Side Chats will be announced soon.

MEET YOUR HOST
LOAAY AHMED (MDES, FRSA)

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Since 1995, Loaay has used his outsider’s perspective advantage as a strategic business therapist to advise driven CEOs and entrepreneurs in developing brands, services and experiences that acquire and retain customers. Loaay is a Fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce (FRSA) in London, ECXO member, and gold-award-winner in brand development. Loaay teaches approaches to business innovation to postgrads at Ravensbourne University London.

He has a masters degree (MDes) in Service Design Innovation, and is currently guiding B2B clients on the process of improving their services and their SME-clients' customer experience using his new and innovative KOHMO Framework. In addition, Loaay is preparing for the launch of his first book Business Therapy.


You’re in good hands.

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